Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.

Joey Baby

Where comfort and connection meet

Our Most Loved Essential.

Made with care and cherished by parents across New Zealand, this Joey Baby favourite brings comfort, style, and love to every cuddle

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30 Day Money-Back Guarantee

We want you to feel confident and supported in your parenting journey. If you're not completely happy with your Joey Baby carrier, you can return it within 30 days for a full refund — no questions asked. Your comfort and satisfaction are our priority.

Effortless Comfort

Secure your baby in seconds — no fuss, no help needed. Designed for quick, easy, and stress-free use.

Safety in Every Step

Lightweight, portable, and secure. Take your little one anywhere with confidence and peace of mind.

Grows With Your Baby

Adjustable for every stage — from newborn snuggles to toddler adventures. Always a perfect fit for both of you.